The annual consumer award “KitchenInnovation of the Year®” is designed to provide a practical guide for shoppers by highlighting particularly consumer-friendly products. There is only one way to judge the whole product objectively, and that is to consult both experts and consumers themselves. This two-stage process is a unique feature of the “KitchenInnovation of the Year®” award:
Stage 1: Nomination
The best products in each category are nominated by the jury for the consumer vote as part of a standardised inspection procedure. For each nominated product, the candidates receive a certifi cate with the words “Nominated for Kitchen Innovation of the Year® Award 2016”.
Stage 2: Consumer vote
How far a product responds to consumer needs is best judged by consumers themselves. Consequently, it is their evaluation which forms the next stage of the process, and their vote which decides the winner of the coveted award: This is done via a poll conducted by the renowned market research institute K & A BrandResearch in which consumers select the most popular products in each category.
Award and market research data:
The winners selected by the jury and consumers are awarded the distinction “KitchenInnovation of the Year® 2016”. The results from the consumer poll are made available to the winners free of charge.