12 Years +++ 16.800 Consumers +++ 365 Awarded products +++ 55 Countries
Always at the cutting edge: annual trend research for "KitchenInnovation of the Year®"
The increasing globalisation of society is leading to rapid changes in our eating trends and preferences. For this reason, the consumer survey for the “KitchenInnovation of the Year®” award highlights a new and contemporary theme each year. In addition to a general (non-thematic) evaluation of the nominated products, the survey seeks to provide answers to highly topical and forward-thinking questions around the themes of kitchen design and cooking. For this, it uses the three active purchasing generations X, Y and Z as a reliable trend barometer.
Theme for 2018:
Generation-driven trends: home-made food to go
For 2018, the LifeCare Initiative in conjunction with the market research institute K&A Brandresearch is focusing on the fascinating questions around “out-ofhome eating”, or more precisely “self-prepared food to go”. Because today’s society – irrespective of age – is more mobile than ever before. Whether in our private or professional lives, a large part of the day is spent outside our own four walls. This development has a direct impact on the food we eat, how we prepare it, and hence the design of our kitchens.
This year, 1,500 people from all three generations will answer questions such as:
Companies whose product(s) are nominated for the consumer survey “KitchenInnovation of the Year® 2018” will automatically receive the results from the trend study including a detailed interpretation.