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Always at the cutting edge: annual trend research for "KitchenInnovation of the Year®"


Theme for 2018:
Generation-driven trends: home-made food to go

For 2018, the LifeCare Initiative in conjunction with the market research institute K&A Brandresearch is focusing on the fascinating questions around “out-ofhome eating”, or more precisely “self-prepared food to go”. Because today’s society – irrespective of age – is more mobile than ever before. Whether in our private or professional lives, a large part of the day is spent outside our own four walls. This development has a direct impact on the food we eat, how we prepare it, and hence the design of our kitchens.


This year, 1,500 people from all three generations will answer questions such as:

  • What does out-of-home eating entail for the different generations?
  • In what circumstances is “self-prepared food to go” preferred to picking up a snack on the way?
  • How and when is food prepared/cooked at home for eating on the go?
  • What impact does this have on kitchen design?
  • What trade-offs are there with food eaten at home?
  • How and in what medium is food transported?


And finally

Companies whose product(s) are nominated for the consumer survey “KitchenInnovation of the Year® 2018” will automatically receive the results from the trend study including a detailed interpretation.





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