The LifeCare initiative
The “KitchenInnovation of the Year®” as a guide to decision-making
“LifeCare” is an independent initiative which seeks to identify and respond to the needs of people in our society, in order to bring about a perceptible improvement in the quality of life enjoyed by all.
It was to meet the aspirations arising from the growing demand for trust and reliability that the initiative was founded. Though its annual “KitchenInnovation of the Year®” award for the best consumer-friendly products, it actively helps consumers and trade buyers to make the right purchase decisions.
Customers look for product features such as quality and functionality coupled with attractive design and scrutinise them closely before deciding to buy. A quality seal which is awarded partly through the neutral recommendation of consumers themselves commands a high degree of confidence.
To highlight the international topicality of this issue, the awards are made under the aegis of the MEP Eva Maydell, Member of the European Parliament.
Eva Maydell, MEP