TREND THEME 2019

Cooking and kitchen trends of the future – what lies ahead for the X, Y and Z generations?«

The technology of digitalisation has become an integral part of everyday life. As such, it has already found its way into the kitchen, perfecting cooking results and redefining the whole cooking experience. At the same time, the development of intelligent and user-friendly kitchen appliances, innovative materials and ergonomic kitchen modules offers unprecedented convenience, turning the kitchen into a focal point of the home. Early identification and accurate assessment of these trends are a key success factor.

With this in mind, the consumer survey for the “KitchenInnovation of the Year®” award highlights a new and contemporary theme each year. Besides evaluating the products for the competition, the survey seeks to provide answers to highly topical and forward-thinking questions around the themes of kitchen design and cooking. For this, it uses the three active purchasing generations X, Y and Z as a reliable trend barometer.

ALWAYS AT THE CUTTING EDGE: annual trend research for “KitchenInnovation of the Year®

This year, the LifeCare initiative in conjunction with the market research institute K&A BrandResearch is focusing on the fascinating questions surrounding the theme “Cooking and kitchen trends of the future – the consumer view”. 1,500 people from all three generations will answer questions such as:

  • What are consumers’ expectations with regard to the kitchen equipment, electrical appliances and cooking utensils of tomorrow?
  • Which specific features are important when buying kitchen equipment, electrical appliances and cooking utensils?
  • What kind of appliance connectivity do consumers want to see now and in future?
  • What level of automation are appliances expected to offer, and how much control does the consumer want to retain?
  • How do consumers see food preparation techniques developing in future?
  • What changes will we see in the kitchen and what can we expect in terms of human-machine interaction?
  • How significant a role does the kitchen play in the home?

AND FINALLY: Companies entering one or more products for the consumer survey “Kitchen Innovation of the Year® 2019” will automatically receive the results from the trend study including a detailed interpretation.