The LifeCare initiative
“LifeCare” is an independent initiative which seeks to identify and respond to the needs of people in our society, in order to bring about a perceptible improvement in the quality of life enjoyed by all.
Customers look for product features such as quality and functionality coupled with attractive design and scrutinise them closely before deciding to buy...
The consumer award “KitchenInnovation of the Year® 2020”
The unique Procedure
The annual consumer award “KitchenInnovation of the Year®” is designed to provide a practical guide for shoppers by highlighting particularly consumer-friendly products. There is only one way to judge the whole product objectively, and that is to consult both experts and consumers themselves. Transparent, independent, credible.
- Stage 1: Nomination
- Stage 2: Consumer vote
- Stage 3: Award
Only the most popular products in the industry are given the distinction “KitchenInnovation of the Year®”. The logo is recognised as a direct buy recommendation: from consumers, for consumers.
It represents a simple way of highlighting all the criteria taken into account when honouring the product. The most popular products that receive the highest overall score in each category will also receive the coveted “Golden Award – Best of the Best”.
Always at the cutting edge:
Annual trend research on the competition
Trend theme 2020: A society in transition? Impacts on the kitchen through the eyes of generations X, Y and Z.
This year, the LifeCare initiative in conjunction with the market research institute K&A BrandResearch is focusing on the intriguing questions surrounding the influence of new social trends on the kitchen from the perspective of the different generations X, Y and Z. A total of 1,500 people from all three generations will answer questions such as:
- How will the sustainability principle be realised in practice for each generation?
- Digitalisation in the kitchen: what are the drivers and barriers now and in future?
- Motivation and reasons for cooking among generations X, Y and Z – what should we expect from the kitchen of the future?